Go-to-Market Consulting for B2B Tech and SaaS
Turn your product into pipeline and revenue.
Senior marketing leadership for startups and small businesses, aligning product, marketing, sales and customer success on one plan, built on the Cogra Marketing GTM Framework.
The problem
When go-to-market doesn’t add up.
For B2B tech and SaaS companies that got traction through brute force and now need growth that’s repeatable, measurable and ready for investor scrutiny.
We launch before we’re ready.
Sales starts pitching, then the objections nobody planned for arrive. The wrong prospects show up and the team firefights instead of scaling.
Lots of activity, nothing adding up.
Campaigns run and content ships, but there’s no coherent motion underneath. Everyone’s busy, pipeline falls short, and nobody can say why.
Every change sends us back to the start.
A new hire, a pivot or a leadership change, and nobody agrees on the customer, the message or the funnel. The same foundational work gets redone.
Cogra Marketing GTM Framework
Strategy, design and execution, pointed in one direction.
Three pillars, each with a deliverable your team keeps, connected by one GTM direction that runs through all of them.
GTM Direction
The thread through every pillar: your goals, bets, resources, timeline and assumptions, refined at each step and summarized in one view.
HOW COGRA MARKETING CAN HELP
Two ways to work together.
The full framework
We work through all three pillars together, from where to compete to a go-to-market that runs. You keep every deliverable: the GTM Strategy, the Integrated GTM Plan and the GTM Operating Rhythm. That gives your board and investors a go-to-market they can see, measure and trust.
Targeted expertise
Need help with one piece, like positioning, a launch or customer adoption? Bring in senior expertise for a specific project, inside the framework or outside it.
Experience
From Microsoft to tech startup.
Sean Graglia is the founder of Cogra Marketing, where he helps B2B technology companies turn complex products into clear stories and measurable growth.
At Microsoft Canada, he grew the Developer Tools business by 40% to $60M and led the Canadian Mixed Reality business. At a B2B startup, he built a demand engine from the ground up that generated 700+ leads and $1M+ in pipeline. Clients get his energy and knack for bringing people together, backed by commercial discipline and structured execution.
Insights
Sean’s thinking on go-to-market
When Growth Outgrows Hustle: Building a Repeatable Go-to-Market
Hustle wins your first customers. Repeatable growth needs a go-to-market built as a system.
Read on LinkedIn ArticleThree Ways B2B Marketing in Big Tech Differs from a Tech Startup
Big tech rewards mastery of systems. Startups reward mastery of trade-offs.
Read on LinkedInHOW ENGAGEMENTS WORK
Simple terms, agreed up front.
Engagements typically run one to six months, depending on where your go-to-market is today.
Clear scope, fixed monthly fee
We agree the goals, deliverables and cost before work begins.
Continue only if it's working
After the initial scope, we carry on month to month when we both agree.
Leave ready to execute
Your team walks away with the plan, the deliverables and a go-to-market in far better shape than when we started.
Contact
Let's talk about your go-to-market.
You don't need to have it all figured out. Share what's working, what's challenging, and where you'd like to go next.
Expect a reply within 2 business days. Prefer email? Write to hello@cogra.ca.